SocialProof and Endorsal are both tools designed to collect testimonials and display them on your website. They share a similar purpose but differ in pricing, agency support, and how they drive submission volume — passive collection versus active incentivized collection.
SocialProof (socialproof.reviews) is a multi-tenant testimonial platform built for businesses and agencies. It includes collection forms, a hosted testimonial wall, carousel, badge, and trust bar embed widgets, a built-in reward system for incentivizing submissions, AI-generated workspace summaries via GPT-4o-mini, and full white-label support starting with the Pro plan.
Current pricing: Starter $7.97/mo, Pro $14.97/mo, Agency $48.97/mo. 30-day free trial on all plans.
Endorsal is a testimonial collection tool focused on automated email follow-up sequences — it prompts customers to submit testimonials through scheduled emails after a purchase or interaction. It offers embeddable widgets and wall pages for display.
SocialProof Starter is $7.97/mo. Pro is $14.97/mo. Agency is $48.97/mo. All plans include a 30-day free trial with cancel anytime.
Endorsal uses subscription pricing at a comparable or higher monthly rate. SocialProof is positioned as the lower-cost option with a broader feature set — including the reward system and AI summaries that Endorsal doesn't offer.
Endorsal's strength is automated email sequences: you connect your transaction data, and Endorsal sends timed follow-up emails asking for testimonials. Passive and set-it-forget-it.
SocialProof's approach is different. Instead of relying on the customer feeling motivated to respond to an email, the reward system gives them a concrete reason: complete a testimonial, get a reward. This converts passive requests into active submissions. The incentive is the mechanism, not the reminder.
For businesses where transaction data is easy to pipe in and volume is the primary goal, Endorsal's automation has merit. For businesses that want to maximize the percentage of customers who actually complete a submission, the reward engine wins.
SocialProof includes a built-in reward system on Pro and Agency plans. Configure what customers receive for submitting — discounts, gift cards, access codes — and SocialProof handles the delivery automatically after approval.
Endorsal does not include a built-in reward system.
SocialProof's Agency plan ($48.97/mo) includes multi-workspace client management, custom domains, Zapier integration, and an SLA — purpose-built for running testimonial collection across multiple client accounts.
Endorsal's multi-client capabilities are more limited.
| Feature | SocialProof | Endorsal |
|---|---|---|
| Starting price | $7.97/mo | Comparable/higher |
| Free trial | 30 days, no card | Free trial available |
| Automated email sequences | No | Yes |
| White-label | Yes (Pro+) | Paid plans only |
| Text testimonials | Yes | Yes |
| Video testimonials | Yes | Limited |
| Embeddable widgets | Carousel, badge, trust bar | Yes |
| Wall page | Yes | Yes |
| AI summaries | Yes (GPT-4o-mini) | No |
| Built-in reward system | Yes (Pro+) | No |
| Agency / client mgmt | Yes (Agency plan) | Limited |
| Custom domains | Yes (Agency) | Paid plans |
| Zapier integration | Yes (Agency) | Yes |
SocialProof is the better fit if you want to actively increase submission rates with a reward system, need AI summaries to synthesize your social proof into usable copy, require full white-label control, manage multiple client accounts as an agency, or want the lowest cost entry point with the broadest feature set.
Endorsal suits businesses with high transaction volume who want a passive, automated follow-up system that runs without manual touchpoints — and who are less focused on incentivizing submissions than on automating the ask.
Not currently as a built-in feature. SocialProof's Agency plan includes Zapier, which lets you connect collection triggers to email tools like Mailchimp or ActiveCampaign to build your own follow-up sequences.
Endorsal's transaction-based email automation fits ecommerce well if you want zero manual effort. SocialProof's reward system fits ecommerce well if you want higher completion rates — a discount incentive on submission converts better than an email reminder for most ecommerce audiences.
30-day free trial. Full Pro features from day one.
Start free at socialproof.reviews/signup — set up your first collection form in under 20 minutes.