The single biggest reason businesses do not collect enough reviews is that they never ask. The second biggest reason is that when they do ask, the email is too long, too generic, or arrives at the wrong time.
The templates below are designed to be short, specific, and easy to adapt. They cover the most common scenarios across e-commerce, SaaS, services, and B2B. Use them as starting points and personalise to your brand voice.
A good review request email is short (under 100 words of body copy), arrives at the right moment (after value is delivered), comes from a real named person, contains a single clear call to action, and links directly to the review platform — never asks the customer to search for it themselves.
Short. Two to four sentences in the body is the ideal range for most review request emails. Customers are doing you a favour by leaving a review. Respecting their time by being concise increases the likelihood they will follow through.
For most businesses, automation is essential for consistency. Triggered emails sent at a defined point in the customer journey (3 days post-delivery, 30 days post-signup) outperform manual sends because they arrive at the right time for every customer, not just those the team remembers to contact. Manual personalised sends are appropriate for high-value accounts or relationship-driven B2B contexts.
Sending from a named individual (e.g., "Sarah at Acme Co") consistently outperforms sending from a brand name alone. The email feels more personal and less automated, which increases open and click-through rates. Use a real reply-to address so customers can respond if they have questions or issues.
These templates ask customers for their honest feedback and do not offer incentives or direct customers toward positive reviews only. They are designed to comply with the terms of service of major platforms including Google, Trustpilot, and G2. Always review the specific platform's guidelines before launching campaigns, as policies can change.
Subject: How was your order, [First Name]?
Hi [First Name],
Your order arrived a few days ago — I hope everything was just right.
If you have a moment, I'd love to hear what you thought. Your feedback helps other shoppers make confident decisions.
[Leave a quick review →]
Thanks, [Your Name] at [Brand]
Subject: Quick question about your first month
Hi [First Name],
You've been using [Product] for about a month now — enough time to form a real opinion.
Would you mind sharing your experience on [Review Platform]? It takes about 2 minutes and genuinely helps us improve.
[Share your thoughts →]
[Your Name]
Subject: How did we do on [Project Name]?
Hi [First Name],
It was great working with you on [Project Name]. Now that everything is wrapped up, I'd really value your feedback.
If you're happy with the result, a short review on Google would mean a lot to us and help other clients like you find us.
[Write a review →]
Thank you, [Your Name]
Subject: A quick favour before we dive into [Next Quarter / New Project]
Hi [First Name],
As we kick off [renewal/next phase], I wanted to say thank you for the continued partnership.
If you've found value in working with us, we'd be grateful if you'd share your experience on [G2 / Capterra / Trustpilot]. It helps other businesses make informed decisions.
[Leave a review →]
Thanks, [Your Name]
Subject: Thanks for visiting us today
Hi [First Name],
Thanks for coming in today! We hope you had a great experience.
If you did, we'd really appreciate a quick Google review — it only takes a minute.
[Leave a Google review →]
See you next time, [Business Name]
Subject: Still have 2 minutes?
Hi [First Name],
I sent you a note last week about leaving a review — just following up in case it got buried.
No pressure at all, but if you do have a moment, we'd really value your thoughts.
[Leave your review →]
Thanks, [Your Name]
Subject: Would you share that publicly?
Hi [First Name],
Thank you for the kind score on our recent survey — it genuinely made our team's day.
Would you be open to sharing that on [Review Platform]? A public review from someone like you carries a lot of weight for people deciding whether to try us.
[Write a short review →]
With thanks, [Your Name]
Subject: Loving [App Name]? Here's where to say so
Hi [First Name],
We noticed you've been using [App Name] regularly — thank you for sticking with us.
If you're enjoying it, we'd love a review on the [App Store / Play Store]. It helps other people discover us and keeps us motivated to keep improving.
[Rate [App Name] now →]
The [Brand] Team
Subject: Glad we got that sorted — one small ask
Hi [First Name],
Really glad we were able to resolve [issue] for you. That's exactly the kind of situation we want to handle well.
If you're happy with how it was handled, a short review on [Platform] would go a long way for us.
[Write a review →]
Thanks, [Support Rep Name]
Subject: Your feedback on [Engagement Name]
Hi [First Name],
It was a pleasure working with your team on [Engagement Name]. I hope the outcomes have been as positive as we planned for.
If you have a few minutes, an honest review on [Platform] would be very helpful — both for us and for others evaluating similar work.
[Share your experience →]
With appreciation, [Your Name]
Yes, as a starting point. You will get better results if you personalise them with the customer's name, a reference to their specific purchase or project, and your own brand voice. Generic templates feel generic, and customers notice.
Yes, if you have enough volume to reach statistical significance. Start by testing subject lines (the highest-leverage variable), then sending name, then the call to action wording. Change one variable at a time so you can isolate what is driving differences.
For most businesses, one initial send plus one follow-up is the maximum. Beyond that, you risk damaging the customer relationship more than you gain from the additional review. Quality of timing matters more than volume of sends.
There is no universal best time. Test for your audience. Generally, mid-morning on weekdays (Tuesday through Thursday) tends to perform well for B2B. For B2C, evenings and weekends often work better when customers are less distracted by work.
Link to whichever platform matters most for your business and your buyers. For most local and service businesses, that is Google. For SaaS, it is G2 or Capterra. You can include links to two platforms if relevant, but a single clear CTA converts better than a choice.
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