Every public-facing page in your workspace — the collect form, the Wall of Love, and all embeddable widgets — can be fully branded to match your product. Visitors who land on your testimonial pages should feel like they never left your website.
Branding settings are applied instantly across all widgets and pages the moment you save. There is no need to re-embed or redeploy anything.
Identity settings control how your company is represented across all public pages.
Your company or product name appears in the collect form headline and the Wall of Love header. Use your brand name exactly as customers recognize it — not your legal entity name.
Example: Use "Acme" not "Acme Technologies Inc."
Upload your company logo. Recommended specifications:
The logo appears in the navigation bar at the top of the Wall of Love and in the collect form header.
The Show identity bar toggle controls whether the sticky navigation bar is displayed at the top of your Wall of Love. This bar contains your logo, a "Leave a review" link, and the theme switcher.
Turn this off when: You've embedded the Wall of Love as an iframe inside your own website and you already have your own navigation header. Hiding the identity bar removes the duplicate header and creates a seamless embedded experience.
Turn this on when: You're sharing the Wall of Love as a standalone public URL and want visitors to see your branding and have easy access to the collect form.
The Show Wall of Love header toggle controls whether the hero section appears at the top of the Wall of Love page. This section shows your badge, company name headline, and subtitle text.
Turn this off when: Your Wall of Love is embedded inside a page that already has its own heading and context. This creates a cleaner embed with no visual duplication.
Turn this on when: The Wall of Love is your primary testimonial page and you want the full branded experience with a prominent headline.
Colors are the highest-impact branding change you can make. Four colors control the entire visual system.
Your main brand color. This is used for:
Use your primary brand color — the one on your main CTA buttons and logo.
A supporting accent color. Used for:
Use a lighter or darker variant of your primary color, or a complementary color from your palette.
A highlight color for special elements. Used sparingly for:
Two colors define a subtle gradient background for the collect form and Wall of Love hero section. For a flat background, set both to the same color.
Common patterns:
#f0f7ff → #ffffff (soft blue to white)#0f172a → #1e293b (dark slate gradient)#f9fafb → #f3f4f6 (near-white)If you don't know your exact hex values:
background-color value in the Styles panel#2563eb)Alternatively, tools like colorpicker.me let you pick colors from any website screenshot.
Headlines control the copy that appears on your public-facing pages.
The main headline on your testimonial collect page. This is the first thing a reviewer reads.
Default: "How was your experience?"
Better alternatives:
The best headlines are specific to your product category and speak to the reviewer's motivation — either helping others or being heard.
A supporting sentence beneath the headline. Use this to:
The main heading shown in the Wall of Love hero section (when Show Wall of Love header is enabled).
Default: "Wall of Love"
Better alternatives:
A sentence beneath the Wall of Love headline, typically showing review count and average rating:
Example: "142 verified reviews · 4.9 average rating"
If rewards are enabled, the post-submission confirmation screen shows a reward card. You can customize:
See the Rewards guide for full reward configuration details.
The Powered by toggle controls whether a small "Powered by socialproof.reviews" link appears at the bottom of your Wall of Love and collect form.
Removing the footer creates a fully owned brand experience where reviewers see only your brand.
After making changes, click Save at the bottom of the Branding page. Changes apply immediately to:
To preview before saving, open your public Wall of Love URL in a new tab and make changes in your admin panel side-by-side.
Match your primary color exactly. Even a slightly off shade of blue creates a disconnect. Use your exact hex code from your design system.
Use a transparent PNG logo. Logos on colored backgrounds look out of place. A transparent PNG adapts to any background color.
Write headlines in your brand voice. The default copy is generic. Custom headlines that match your product's tone create a more cohesive experience.
Turn off the identity bar when embedding. Nothing signals "this is a third-party tool" faster than a double header. If you're embedding the Wall of Love on your site, turn off the identity bar.
Test in both light and dark modes. Your colors look different on dark backgrounds. Check that your primary color has enough contrast in dark mode by visiting your Wall of Love with the theme switcher toggled.